Fake Meat Sales Plummet On High Prices, Woke Messaging

A few years ago, life was good for the fake meat industry. Beyond Meat had been given vast amounts of real estate in grocery stores, and had scored a deal with Burger King to sell "Impossible" Whoppers. McDonald's rolled out a McPlant burger (which was quietly shelved last month). Snarky woke advertisements permeated the airwaves and interwebs as plant-based 'meats' were on the rise. In fact, Beyond Meat waas valued at over $10bn in 2019, more than Macy's or Xerox - with the most bullish investors claiming that plant-based meat would make up 15% of all meat sales by 2030. Now, as Bloomberg reports, the fake meat industry is getting ground into hamburger - and that doesn't include cannibalistic nose-biting execs, according to Deloitte Consulting, LLC. Year-to-date, Beyond Meat stock is down 77%.